1

EXAMINING THE ROLE OF ADVERTISING AND PUBLIC RELATIONS IN BRAND EQUITY CREATION IN FOOD INDUSTRY (CASE STUDY : DAITY)

Solale Sadeghi and Abdol Reza Nadaf

1-10

2

STATIC AND DYNAMIC ANALYSIS OF ANCIENT IRANIAN STRUCTURAL SHELLS, ACCORDING TO CHANGING GEOMETRIC FACTORS

Mohammad Shahriyari, Ladan Shahzamani Sichani and Amir Hossein Pouriaye Vali

11-28

3

PRESENTING THE CONTRIVANCES IN ORDER TO USE BIOGAS ENERGY IN URBAN AND RURAL HOUSES

Ladan Shahzamani Sichani1, Mohammad Shahriyari  and Parviz Bayat1

29-35

4

STUDYING THE CONSUMPTION PATTERN OF ENERGY CARRIERS BEFORE AND AFTER SUBSIDIARY REFORM PLAN IN SELECTED HOSPITALS OF KURDISTAN UNIVERSITY OF MEDICAL SCIENCES1

Khaled Mohammadi, Saifola Moradi, Ayoob Mahmodi, Kobra Yari Tamogheh

36-43

5

INVESTIGATING THE EFFECT OF “PERCEIVED SUPERVISOR SUPPORT” AND “PERCEPTION OF JUSTICE” ON “TENDING TO INVOLVE IN CUSTOMER-ORIENTED BEHAVIORS”

Hajar Barati and Hessamodin Mahdavinia

44-52

6

TRANSPORTATION MANAGEMENT AND ITS EFFECT ON THE ECONOMY OF IRAN

Hamidreza Ansari Joveini , Mohammad Ansari Joveini and Majid Mahmoudizad

53-58

7

INVESTIGATION OF THE EFFECT OF DIMENSIONS OF RELATIONSHIP MARKETING ON THE LOYALTY OF TOURISTS IN THE FRAMEWORK OF "NDUBISI" MODEL (CASE STUDY: THE SELECTED HOTELS OF MAZANDARAN PROVINCE)
Seiied Mohammad Aghapour Hasiri and Mona Afghanpour   

 59-70

8

CALCULATION AND COMPARISON OF TEMPERATURE EFFECT ON PHOTOVOLTAIC EFFICIENCY FOR DIFFERENT SOLAR CELLS
Shahamiri Maryam, Shahamiri Seyed Mojtaba, Razzazan Abbas, Hedayati Neamat allah   

 71-78

9

STUDYING AND PROVIDING ENERGY CONSUMPTION MODEL PROPORTIONAL TO CHARACTERISTICS OF SANANDAJ TOHID HOSPITAL, RELATED TO KURDISTAN UNIVERSITY OF MEDICAL SCIENCES
Khaled Mohammadi, Saifola Moradi, Ayoob Mahmodi, Kobra Yari Tamogheh   

 79-85

10

CENTER-DIRECTED DEVELOPMENT AND SOCISL CONSENSUS OF ETHNIC MINORITIES IN IRAN
Pourya Arabi   

 86-93

11

CALCULATION AND COMPARISON OF TEMPERATURE EFFECT ON PHOTOVOLTAIC EFFICIENCY FOR DIFFERENT SOLAR CELLS
Shahamiri Maryam, Shahamiri Seyed Mojtaba, Razzazan Abbas,  Hedayati Neamat allah  

  94-102

12

CUSTOMER RELATIONSHIP MANAGEMENT IN THE AGE OF INFORMATION AND COMMUNICATION TECHNOLOGY
Salman vali mohammadia, Mehdi abbasib  

  103-105

13

A SURVEY ON CEO TENURE AND FINANCIAL RATIOS IN TEHRAN STOCK EXCHANGE
Mostafa Ghanbari, Ghodratollah Talebnia  

  106-114

14

ACCOUNTING FOR INVESTMENT: CHALLENGES & CRITICISMS
Farrokh Barzideh, Soroush Lotfi, Mehdi Mousapour, Mojtaba Aghaei   

 115-121

15

THE RELATIONSHIP BETWEEN FINANCIAL AND NON-FINANCIAL FACTORS WITH ACCOUNTING DISCLOSURE QUALITY IN FIRMS LISTED ON TEHRAN STOCK EXCHANGE
Gholamreza Mahfouzi, Soroush Lotfi, Hamed Chale Chale, Mehdi Fallah norouzi   

 122-128

16

FORENSIC ACCOUNTING
Zainab Akbari , Mhrdad Ghanbari , Fatemeh Jaliliankha Tayebeh jamshidi  

  129-138

17

THE CARPET AS THE ORIGINAL SAMPLE OF IRAN ART AND ITS SITUATION IN INTERNAL ARCHITECTURE
Keyvan Loloie and Engineer Hani Asadi   

 139-149

18

STUDY OF THE KNOWLEDGE BASED FIRMS OPERATION EFFECT BEFORE THE INITIAL PUBLIC OFFERING ON THE STOCK PRICE IN TEHRAN STOCK MARKET
Motahareh Moroodi Zadeh Abbasi, Abbas Esteghlal Motlaqh  

  150-154

19

THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE CHARACTERISTICS AND INFORMATION CONTENT OF STOCK PRICES OF LISTED COMPANIES IN
TEHRAN STOCK EXCHANGE
 Hosain  Mahmoodi,and  Yaser Borvayeh 

 155-160

20

 COST OF TOTAL QUALITY MANAGEMENT(TQM), INNOVATION AND IMPROVEMENT OF FINANCIAL PERFORMANCE

 GHasem Abdollahzadeh Soreshjany and Hamidreza Jafari Dehkordi

  161-166

21

A VIKOR-QFD METHOD FOR SUPPLIER SELECTION BASED ON AHP FOR OBJECTIVE WEIGHTING
Soroush Avakh Darestani, Samaneh Sajadi   

 167-174

22

PRESENTING OF FUZZY STATISTICAL PROCESS CONTROL USING FUZZY MIDDLE LIMIT METHOD AND DIRECT FUZZY APPROACH FOR CONTROLLING THE NUMBER
OF DEFICIENCIES IN A PRODUCT
Golzar ebrahim, heidari abbas, Akbarian mohammad       

 175-189

23

EXAMINING THE ROLE OF ADVERTISING AND PUBLIC RELATIONS IN BRAND EQUITY CREATION IN FOOD INDUSTRY (CASE STUDY : DAITY)
Solale Sadeghi, AbdolReza Nadaf   

24

EXPECTED PEAK RESPONSE (EPR) ANALYSIS OF THE EFFECT OF HYDRODYNAMIC INTERACTION ON THE SUBMERGED MARINE TUNNELS, CASE STUDY: POHL-LAFT
CORRIDOR ON QESHM ISLAND
Zainab Bahmanzadeh , Ehsan Sadeghipour   

  200-209   

25

ASSESSMENT AND ANALYSIS OF EFFECTIVE ELEMENTS ON TECHNOLOGICAL CAPABILITY OF IRANIAN AUTOMOTIVE INDUSTRY AND PRIORITIZE ALL DIMENSION OF CAPABILIITY BY AHP
Abbas Khamseh , Hamid Hanifi 

26

IDENTIFICATION AND RANKING OF OPERATIONAL MANAGERS COMPETENCIES
Abolhasan Hoseini,Simin Tollabian, Shohre Kordi  

  220-228   

27

DETERMINIG THE FORM OF SCHOOLS IN WARM AND DRY CLIMATE BY USING SHED PATTERN
Nasim Shojaei   

 229-235

28

THE PREDICT OF THE TENDENCY TO MARRY BASED ON PERSONALITY TRAITS AND HOMESICKNESS
Somaie Moradi Zad, Saeed Bakhtiar Poor,  SHahram Mami   

  236-239

29

AFFECTIVITY OF GROUP REALITY ON REDUCTION OF EDUCATION OF MAJOR DEPRESSION AMONG HIGH SCHOOL GIRLS
SHahram Mami, Leila Dabestani, Zahra Bahrami 

 240-243  

30

ASSESSMENT OF STAFFING AND ADJUSTMENT SYSTEM OF HUMAN RESOURCES STRATEGIC MANAGEMENT IN THE GENERAL OFFICE FOR REGISTRATION OF DEEDS AND
PROPERTIES IN KHUZESTAN PROVINCE
Kefayat Hashemi, Ali Kangarani Farahani, Ahmad Saeidi  

  244-259   

31

INVESTIGATING THE IMPACT OF LEADERSHIP STYLE ON THE TEAM BEHAVIOR OF STAFF IN THE HEALTH NETWORK OF QORVEH-IRAN
Soleiman Iranzadeh, Hassan makhdoomi, Taghi Mohammadi, Mohammad sefidgar       

 260-270

32

EFFECT OF CONVERTER SLUDGE AND COW MANURE ON CORN FE CONCENTRATION   
Narges Tabarteh Farahani, Amir Hossein Baghaie and Anahita Polous   

 271-279   

33

IDENTIFICATION AND EVALUATION OF FACTORS AFFECTING THE MANAGEMENT OF INNOVATION IN IRANIAN PHARMACEUTICAL INDUSTRY
(Case study: SOHA Pharmaceutical Company)
Abbas khamseh and Sima Asadi      

34

ECONOMICAL ALGORITHM IN DEMAND SIDE MANAGEMENT OF ELECTRIC MARKET
Ali Khosrozadeh, Maryam Tayari  and Reza Amirzadi   

 289-292   

35

EVALUATION OF IRAN’S PERFORMANCE IN RELATION TO THE ENVIRONMENTAL PROBLEM OF THE URMIA LAKE FROM THE PERSPECTIVE OF INTERNATIONAL ENVIRONMENTAL LAW
Ahmad Javadi Chaharborj  

  293-305

36

COMPARATIVE STUDY OF ELEMENTS AND PROPRIETIES IN ORSIES OF ZAND AND QAJAR PERIODS
Houshang Fathi, Ehsan Zarei Farsani   

 306-315

37

THE ROLE OF KNOWLEDGE MANAGEMENT SYSTEMS IN TODAY'S ORGANIZATIONS
Reza Porvahdani Bankadeh, Hamidreza alipour shirsavar, Behzad Porvahdani Banakdeh, Masomeh Karimi   

 316-327

38

STUDENTS' ATTITUDES TOWARDS INTEGRATING MULTIMEDIA TECHNOLOGY IN LANGUAGE LEARNING
Roghayeh Sajedi   

 324-327

39

SOCIAL INTERACTION AND HOUSING
Amir Bahmani Chahestani, Ehsan Davarpanah, Hojat Ghaedi, Razieh Ghaedi   

 328-334

40

OPTIMIZING THE SELECTION OF CLUSTER HEADS IN WIRELESS SENSOR NETWORKS USING SHUFFLED FROG-LEAPING (SFL) ALGORITHM
Ehsan Sadeghipour, Mahmoodreza Sayebani, Farzad Hassanzadeh, Feryal Marandi   

 335-339

41

STUDY ON FORMATION AND SPACES IN TROGLODYTE ARCHITECTURE BASED ON ROMANTICISM

Elaheh Azarnoosh

340-349

42

STUDY OF DYNAMIC PERFORMANCE OF TWO-AREA RESTRUCTURED POWER SYSTEM IN THE PRECENCE OF DISTRIBUTED GENERATION

Sara Sadeghi Dehkori

350-355

43

EVALUATED FOR DIFFERENT LEVELS OF SEISMIC GROUND RESPONSE SPECTRUM

CASE STUDY: SEYMAREH DAMSITE

Meysam Mansoori, Ali Nosratian, Mohammad Alqasi Chegini, Hamid Reza Saba

356-369

44

MANAGEMENT OF AUTOMOBILE END OF LIFE

Maliheh Khabiri

370-374

45

RELATIONSHIP BETWEEN EQ AND CUSTOMER RELATIONSHIP MANAGEMENT (CASE STUDY: BRANCHES OF AGRICULTURAL BANK OF MAZANDARAN PROVINCE)

Ali Sorayayi, NaserYadollahzade Tabari, Seyed Ali Mohammadi

375-382

46

ANALYSIS AND COMPARISON OF FACTORS AFFECTING MANAGEMENT OF NEW PRODUCTS DEVELOPMENT IN IRANIAN AUTOMOTIVE INDUSTRY (CASE STUDY: IRAN KHODRO AND PARS KHODRO
AbbasKhamseh and Sedigheh FarmahiniFarahani    

 383-394   

47

DESIGNING 10 TRANSISTOR FULL – ADDER AXIS BASED ON XOR GATE OPTIMIZE CONSUMPTION ABILITY AND ITS SIMULATION BY APPLYING MICROWIND SOFTWARE
MohammadReza Khalili zeidanloo  

  395-402 

48

ANALYZING THE QUALITY CRITERIA IN TV BASED ON INTERNET PROTOCOL TO EVALUATE AND MODEL THE IPTV ARCHITECTURE
MohammadReza KhaliliZeidanloo     

 403-409 

49

STUDY OF DYNAMIC PERFORMANCE OF TWO-AREA RESTRUCTURED POWER SYSTEM IN THE PRECENCE OF DISTRIBUTED GENERATION
Sara Sadeghi Dehkori   

 410-415

50

ANALYZING H.261, H.263 AND MPEG – 2 CODING AND MPEG – 4 FUNCTION IN INTERNET PROTOCOL BASED TELEVISION
Mohammad Reza Khalili Zeidanloo   

 416-424

51

DEVELOPMENT OF FAILURE MODES AND EFFECTS ANALYSIS USING ANP AND FUZZY SAW
Samaneh Mirzaei, Azam Moradi Tadi, Nafiseh Pirzadeh, Soroush Avakh Darestani  

 425-432

52

EFFECT OF COW MANURE AND TIME ON ZINC EXTRACTABLE WITH DTPA
Sara Bagheri, Amir Hossein Baghaie and Farhad Shahbazi   

 433-438   

53

FAILURE MODES AND EFFECTS ANALYSIS USING ANP AND FUZZY ANP
Samaneh Mirzaei, Soroush Avakh Darestani 

  439-450

54

IDENTIFICATION, COMPARISON AND CLASSIFICATION OF NEW PRODUCTS DEVELOPMENT EFFECTIVE FACTORS IN IRANIAN AUTOMOTIVE INDUSTRY
(CASE STUDY: SAIPA AND PARS KHODRO COMPANIES)
Abbas Khamseh , Amir Pashmchi  

  451-462

55

STUDYING THE POSSIBILITY OF THE NAVY ENTREPRENEURSH IN TOURISM INDUSTRY
Mohsen Bolandraftar    

 463-473

56

QURANIC THEMES AND REFLECTIONS IN ISLAMIC ART AND ARCHITECTURE
Saeid Hassanpour Loumer   

 474-481

57

SURVEY CORRELATION BETWEEN CONTEXTUALISM AND ARCHITECTURE WITH EMPHASIS ON SUSTAINABILITY (CASE STUDY: KAZAJ VILLAGE)
Daniel Motallebzadeh, Hojjatollah Rashid, Nasim Bagherzadeh, Sahel Shahizare  

 482-488

58

EVALUATING AND RANKING PERFORMANCE INDICES OF THE ORGANIZATION WITH OHSAS18001 STANDARD USING FUZZY ANP AND FUZZY VIKOR
Nafiseh Pirzadeh, Soroush Avakh Darestani    

 489-500

59

THE RELATIONSHIP BETWEEN MORAL INTELLIGENCE AND ORGANIZATIONAL EFFECTIVENESS IN ACECR OF UNIVERSITY OF TEHRAN (Field of human resources)
Mitra Sadeghi Tabar   

  501-509

60

ASSESSMENT OF THEDEGREE OF DEVELOPMENT OF THE CITIES OF GILANPROVINCE, IRAN (ECONOMIC APPROACH)
Hamidreza Alipoura and Leila Gholamipourb   

 510-513